leukemia & lymphoma society (LLS)

 
The Leukemia and Lymphoma Society (LLS) and creative agency Oberland approached Hornet to create a 45-second spot detailing how LLS can help people come to terms with the earth-shattering news of a cancer diagnosis. Hornet's own Natalie Labarre directed the spot. In her words, it was supposed to be “a visual representation of what it’s like to have your life fall apart.” So, she made it literally fall apart with an unraveling of structures around the characters, a blurry focus, and a swirl of levitating objects. The message is that once LLS comes into the picture, these characters feel grounded again. Ultimately, the film is a heartfelt, soothing, beautifully-illustrated 2D animation that has a heavy, yet hopeful, tone. Director: Natalie Labarre Agency: Oberland Production Co: Hornet Executive Producer: Hana Shimizu Development Producer: Kristin Labriola Producer: Matt Creeden Editor: Anita Chao Production Coordinator: Riley Spencer Pre Production Storyboard Artist: Natalie Labarre, Sara Litzenberger Character Designer: Natalie Labarre Environment Designer: Natalie Labarre 2D: Lead Animator: Sami Healy, Sara Litzenberger Animator: Josh Brennan, Tyler DiBiasio, Ty Enos, Natalie Labarre, Seongjin Yoon, Hazel Zheng Lead Compositor: XiaoXiao Tang Audio: "Limited Wisdom" Written by TAUBENBLAU Courtesy of Extreme Music VO Artist: Jen Lawson Client: Leukemia & Lymphoma Society
 

Leukemia & Lymphoma Society (LLS)

This spot for the Leukemia and Lymphoma Society was another wonderful experience working with the in-house 2D team at Hornet and the direction of Natalie Labarre. Besides enjoying working with the dream team in the 2D department, Natalie always brings a unique, designed viewpoint to the table. For this spot, I helped out with boards and styleframes and got to do a lot of lovely, flowy, drawn animation. LLS as a project was the dream experience—beautiful designs, working closely with an amazing team of my favourite people, and soft, subtle animation.

Director Natalie Labarre
Agency Oberland
Production Co Hornet
Executive Producer Hana Shimizu 
Development Producer Kristin Labriola
Producer Matt Creeden
Editor Anita Chao
Production Coordinator Riley Spencer
 
Pre Production
Storyboard Artist Natalie Labarre, Sara Litzenberger
Character Designer Natalie Labarre
Environment Designer Natalie Labarre

2D:
Lead Animator  Sami Healy, Sara Litzenberger
Animator Josh Brennan, Tyler DiBiasio, Ty Enos, Natalie Labarre,  Seongjin Yoon, Hazel Zheng
Lead Compositor XiaoXiao Tang
 
Audio:
"Limited Wisdom"
Written by  TAUBENBLAU
Courtesy of Extreme Music
VO Artist Jen Lawson
 

Client Leukemia & Lymphoma Society